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DESIGNED FOR EAST COAST LIVING

RELEASED IN LIMITED RUNS

FOR COLLECTORS, NOT CONSUMERS

RATED 4.9★ ON SHOP

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Left BEST SELLING ITEMS OF THE WEEK Right

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CHAMPIONS HAT IN "WHITE/NAVY"
$40.00
A glossy dark blue hair claw clip with a vertical light blue stripe down the center, shown on a neutral light gray background.
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LABEL CLAW CLIP
$25.00
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LABEL HAT IN "WHITE"
$38.00
White crew socks worn on feet raised against a neutral light gray background, with small black printed numbers on one sock cuff.
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SOCK/SCRUNCHIE BUNDLE
$25.00
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EAST COAST WEEKENDER TOTE IN "NAVY"
$38.00

Left COMFY PICKS FOR ANY OCCASION Right

Two people wearing same reversible Boston hoodie and jeans against a plain background
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HOME/AWAY REVERSIBLE HOODIE IN "NAVY/CHERRY"
$148.00
Person wearing a black hoodie with a brand logo on a plain background
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CHAMPIONS HOODIE IN "BLACKOUT"
$130.00
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26.2 HOODIE IN "PR"
$130.00
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CHAMPIONS HOODIE IN "NAVY"
$130.00
Green hoodie with "so good " design
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8TH INNING HOODIE IN "COMMON"
$130.00
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ACCOLADE QUARTER ZIP IN "PR"
$120.00
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BANNER QUARTER ZIP IN "FASTBALL"
$120.00
Person wearing a hoodie with 'So Good' text on a beach
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8TH INNING HOODIE IN "CLOUD"
$130.00
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BANNER HOODIE IN "BLACKOUT/GOLD"
$130.00
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CITY ROLLNECK IN "STRIKE"
$118.00 Sold Out
Person wearing a cream-colored hoodie with 'BOSTON' printed on it against a light gray background
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CHAMPIONS HOODIE IN "CREAM/PINSTRIPE"
$130.00
Woman in a black 'Boston' sweatshirt walking on a city street holding a drink.
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CHAMPIONS HOODIE IN "BLACKOUT/GREEN"
$130.00
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CHAMPIONS QUARTER ZIP IN "COMMON"
$120.00
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HOME/AWAY REVERSIBLE HOODIE IN "CLOVER/WHITE"
$148.00
Person wearing a black sweatshirt with colorful text against a light gray wall
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YOU LOOK WICKED GOOD CREW IN “EMERALD CITY”
$80.00 Sold Out
Person wearing a red 'Boston' hoodie -reversible side white - against a plain background
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HOME/AWAY REVERSIBLE HOODIE IN "CHERRY/WHITE"
$148.00
Green hoodie with navy BOSTON
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CHAMPIONS HOODIE IN "CLOVER/NAVY"
$130.00
Person wearing a red hoodie with text and graphics on a plain background
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LEAGUE HOODIE IN "CHERRY"
$124.00
Person wearing a navy hoodie with text on the back, sitting on a stool against a plain background
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GAME DAY HOODIE IN "NAVY"
$98.00
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CITY HOODIE IN "PEONY DOT"
$104.00 Sold Out

1987 is a female-founded brand rooted in East Coast living — from city days to weekends on the coast. Designed for everyday wear and released in limited runs. Each piece is made to feel familiar, dependable, and worth reaching for on repeat.

NEW DROPS: Fridays at 10AM ET.

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WE SELL OUT.

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