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DESIGNED FOR EAST COAST LIVING

RELEASED IN LIMITED RUNS

FOR COLLECTORS, NOT CONSUMERS

RATED 4.9★ ON SHOP 

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1987
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    • ALL
    • CHAMPIONS
    • COAST
    • CITY
    • SUNDRIES
    • HER
    • HIM
    • CUSTOM
  • STORY
  • YOU
  • GIFT
  • TALK
  • ARCHIVE
  • VISIT
Left Right
CHAMPIONS HAT IN "WHITE/NAVY"
$40.00
A glossy dark blue hair claw clip with a vertical light blue stripe down the center, shown on a neutral light gray background.
Left Right
LABEL CLAW CLIP
$25.00
White crew socks worn on feet raised against a neutral light gray background, with small black printed numbers on one sock cuff.
Left Right
SIGNATURE CREW SOCKS & SCRUNCHIE BUNDLE
$25.00
Left Right
LABEL HAT IN "WHITE"
$38.00
Left Right
EAST COAST WEEKENDER TOTE IN "NAVY"
$38.00

1987 is a female-founded brand rooted in East Coast living — from city days to weekends on the coast. Designed for everyday wear and released in limited runs. Each piece is made to feel familiar, dependable, and worth reaching for on repeat.

NEW DROPS: Fridays at 10AM ET.

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WE SELL OUT.

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