DIGITAL GIFT CARDS
An instant gift, done right.
INSPIRED BY BOSTON'S LEGACY
CRAFTED IN LIMITED RUNS
FOR COLLECTORS, NOT CONSUMERS
RATED 4.8★ ON SHOP — EXCEPTIONAL, ALWAYS
An instant gift, done right.
1987 is a female-founded brand rooted in East Coast living — from city days to weekends on the coast. Designed for everyday wear and released in limited runs, each piece is made to feel familiar, dependable, and worth reaching for on repeat.
NEW DROPS: Fridays at 10AM ET.
Join our waitlist and be the first to know about our next drop.