1987 Label has partnered with Truly Hard Seltzer for an exclusive merchandise launch dropping this Friday, May 31st. The two Boston-founded-and-based brands are coming together to celebrate Truly’s new Unruly line of hard seltzer with a higher, 8% ABV. The limited-edition collection includes a tote, hoodie (available in sizes S-XXL), and baseball cap. The collection features a minimalist color scheme of navy and white complimented by manifestations to get the most out of your weekend.

Founder, Jennifer DeAngelis, was spotted wearing 1987 Label’s Back Bay set in “12 Dates of Christmas” (Season 2).

“50 Gifts Your Best Friend Actually Wants.... is she super into angel numbers? She’ll love this cozy, super soft hoodie.”

Founded by entrepreneur Jen DeAngelis, 1987label gained prominence through a community-driven campaign on TikTok, championed by influencers like Nessa Barrett. Offering limited edition loungewear, the brand adopts a unique approach with weekly drops and never restocking items once sold out, fostering exclusivity and demand.

If anything good came out of the pandemic, we think it's the rise of stylish loungewear, such as the striking pieces from Jen DeAngelis's1987label.

This chic loungewear brand has all the cozy sets your need for your "east coast summer" aesthetic.

If there's one sign we associate with comfy loungewear, it's Cancer, and your mom is bound to love absolutely everything from the stylish-yet-comfortable brand 1987label. We especially love this 777 Zip hoodie, with the angel number 777 representing luck and being on the right path to success.