"1987" was inspired by my birth year because I was the first 1987 girl — designing clothes for my everyday life, moving between city and coast. I wanted pieces I could rely on: what I wore for long days in the city, weekends away, game nights, and everything in between. Clothes that felt comfortable, confident, and easy, without needing to think about them.

From the start, the focus was never about trends or dressing for moments. It was about everyday wear — clean design, thoughtful detail, and intentional placement. Pieces that earn their place in your routine and get worn again and again.

Today, 1987 reflects that same East Coast rhythm — grounded in city life, shaped by time on the coast, and built around a sense of belonging. What started as something personal has become a shared way of dressing for real life.

— Jen DeAngelis McNamara, Founder & CEO