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DESIGNED FOR EAST COAST LIVING

RELEASED IN LIMITED RUNS

FOR COLLECTORS, NOT CONSUMERS

RATED 4.9★ ON SHOP 

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1987
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    • ALL
    • CHAMPIONS
    • COAST
    • CITY
    • SUNDRIES
    • HER
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    • CUSTOM
  • STORY
  • YOU
  • GIFT
  • TALK
  • ARCHIVE
  • VISIT
Left Right
VINTAGE HOODIE IN "DAFFODIL"
$98.00 Sold Out
Left Right
8TH INNING ZIP IN "FASTBALL"
$120.00
Person wearing a light gray sweatshirt with text and graphics on a plain background
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VARSITY ROLLNECK IN "GREYSTONE/NAVY"
$94.00
A woman wearing a pale yellow oversized sweatshirt with 'PEACE' printed across the chest and a yellow floral bikini bottom, posing against a clear blue sky.
Left Right
CAPE COD ROLLNECK IN "BUTTERCUP"
$118.00 Sold Out
Woman wearing a light blue matching set with a sweatshirt and shorts on a gray background
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PALM BEACH EQUESTRIAN IN "SPINDRIFT"
$68.00 Sold Out
gingham shorts with drawstring
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LABEL SHORT IN "BLUEBELL GINGHAM"
$48.00 Sold Out
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EAST COAST CASHMERE KNIT IN “ELLE ”
$88.00
Person wearing a cream sweater with blue accents on a stone staircase
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EAST COAST CASHMERE KNIT IN "LA ”
$88.00 Sold Out
East Coast yellow oversized tee
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EAST COAST TEE IN "SUNSHINE"
$50.00
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NANTUCKET ROLLNECK IN "HYDRANGEA"
$118.00
A person viewed from behind wearing an oversized white sweatshirt with 'HOME OF CHAMPIONS' printed in red on the back, standing in front of a dark green brick wall with a large red and white letter R mural.
Left Right
LETTERMAN ROLLNECK IN "WHITE"
$118.00
Woman wearing a floral outfit on a plain background
Left Right
PALM BEACH SHORTS IN "BLOOM"
$48.00 Sold Out
Woman wearing a white sleeveless top and shorts with black trim, standing on a city street.
Left Right
EAST COAST CASHMERE SHORTS IN "CHANTILLY"
$52.00
Left Right
CAPE COD TEE IN "DEEP SEA"
$50.00 Sold Out
Person wearing a white tank top, gray sweatpants with 'BOS' text, and a black cap on a plain background
Left Right
CITY SWEATPANT IN "STONE DOT"
$84.00
Person wearing a red sweatshirt with text, white shorts, and white sneakers on a plain background
Left Right
ALL-STAR CREW IN "SOX"
$98.00
Light blue pajama set with matching shorts on a plain background
Left Right
PALM BEACH SHORTS IN "SPINDRIFT"
$48.00 Sold Out
Woman wearing a white tank top and pink sweatpants with 'BOSS' text on a plain background
Left Right
CITY SWEATPANT IN "PEONY DOT"
$84.00
Person wearing a gray hoodie with 'Aftersun Beach Club' text on a beach.
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AFTERSUN HOODIE IN "STONE"
$104.00 Sold Out
Two people wearing green tracksuits with a B details and 1987 brand logo on a white background
Left Right
CHAMPION SWEATPANTS IN "FENS"
$84.00
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EAST COAST TEE IN "SEA BREEZE"
$50.00 Sold Out
Woman wearing a navy blue oversized sweater with a small logo, sitting on a white surface.
Left Right
BOATNECK THERMAL IN "NAVY"
$62.00
Left Right
EAST COAST CASHMERE VEST IN "CHANTILLY”
$64.00 Sold Out
model in heather gray nantucket zip up
Left Right
NANTUCKET ZIP IN "GREYSTONE"
$120.00 Sold Out
Left Right
LABEL LONG SLEEVE IN "BLUEBELL GINGHAM"
$62.00
A man and a woman wearing matching cream-colored sweatshirts with red and blue graphics, standing in front of a red brick wall. The man wears the front view showing 'HOME OF CHAMPIONS' in blue and red, while the woman wears the back view showing 'No Good SO GOOD No Good' in red and blue.
Left Right
8TH INNING ROLLNECK IN "FASTBALL"
$118.00
Woman wearing a yellow 'Boston' t-shirt and blue bikini bottom by the water.
Left Right
BOSTON BOXY TEE IN "SUNSHINE"
$50.00 Sold Out
A woman modeling a matching striped lounge set consisting of a long-sleeve crewneck sweatshirt and shorts. The set features navy blue and cream horizontal stripes, with a small white brand patch on the chest and shorts.
Left Right
LABEL LONG SLEEVE IN "SEA STRIPE"
$62.00 Sold Out
Woman wearing a black and white checkered strapless romper on a plain background
Left Right
MONACO TUBE TOP IN “VICHY NOIR”
$42.00 Sold Out
A woman modeling a cream-colored zip-up fleece jacket with 'HAMPTONS' printed in navy blue across the chest, paired with navy and white striped shorts, against a light gray studio background.
Left Right
HAMPTONS ZIP IN "DOWN THE CAPE"
$118.00
A woman with long brown hair sits on a white ledge wearing a light blue sweatshirt with 'EAST COAST' printed in white across the chest, against a plain light beige wall.
Left Right
EAST COAST CREW IN "COASTAL"
$84.00
Left Right
LABEL TANK IN "WHITE"
$38.00 Sold Out
Beige sweatpants with 'Boston Home of Champions' text on a dark background
Left Right
CHAMPION SWEATPANTS IN "TAHINI"
$72.00
A woman with long red hair stands on a beach wearing a light blue zip-up hoodie with 'EAST COAST' printed in white across the chest, with water and boats blurred in the background.
Left Right
EAST COAST ZIP IN "HYDRANGEA"
$120.00
A woman wearing an oversized navy blue sweatshirt with 'HAMPTONS' printed in white arched letters across the chest, posed against a plain light gray background.
Left Right
HAMPTONS ROLLNECK IN "MIDNIGHT"
$116.00 Sold Out
A woman wearing a light gray oversized hoodie with 'EAST COAST.’ printed in navy blue across the chest, paired with blue jeans, posing on a balcony with a waterfront view in the background.
Left Right
EAST COAST HOODIE IN "STONE"
$98.00
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LABEL TANK IN "DOWN THE CAPE"
$38.00
Woman in a checkered romper standing on a beach with clear blue water and sky.
Left Right
MONACO SHORTS IN "VICHY NOIR"
$48.00 Sold Out
A close-up of a person wearing light blue sweat shorts with a white center stripe and white drawstring, paired with a matching light blue sweatshirt. The shorts feature small white text near the lower left leg.
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LABEL MINI SHORT IN "HYDRANGEA"
$48.00
Pink off the shoulder with varsity 1987
Left Right
COLD SHOULDER CREW IN "GRAPE"
$74.00
Left Right
EAST COAST TEE IN "SAND"
$50.00
Person wearing a yellow hoodie with 'AFTERSUN' text on a plain background
Left Right
AFTERSUN HOODIE IN "SUNSHINE"
$104.00
A woman wearing a pink and white raglan sweatshirt with 'EAST COAST' printed on the chest, holding the sweatshirt up to show the front. She is wearing white bikini bottoms and sunglasses, standing outdoors near the water at sunset.
Left Right
EAST COAST ROLLNECK IN "DUSTY ROSE"
$118.00
A woman wearing a navy and white raglan sweatshirt with 'EAST COAST' printed across the chest, paired with beige shorts, standing outdoors with a boat in the background.
Left Right
EAST COAST ROLLNECK IN "MIDNIGHT"
$118.00
Left Right
CAMBRIDGE CROP IN "CHERRY STRIPE"
$44.00
Left Right
SEAPORT DENIM JUMPSUIT
$76.00
Person wearing a light blue checkered shirt and shorts on a neutral background
Left Right
MONACO SHORTS IN "VICHY BLEU"
$48.00 Sold Out
Left Right
EQUESTRIAN DENIM IN "CREAM"
$44.00
Left Right
RINGER CREW IN "GREYSTONE"
$94.00
A woman wearing a navy blue off-the-shoulder t-shirt with 'BOSTON' printed in white across the chest, paired with white pants and a white baseball cap, standing in front of a green metal shutter.
Left Right
COLD SHOULDER TEE IN "NAVY"
$50.00
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1987 is a female-founded brand rooted in East Coast living — from city days to weekends on the coast. Designed for everyday wear and released in limited runs. Each piece is made to feel familiar, dependable, and worth reaching for on repeat.

NEW DROPS: Fridays at 10AM ET.

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