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DESIGNED FOR EAST COAST LIVING

RELEASED IN LIMITED RUNS

FOR COLLECTORS, NOT CONSUMERS

RATED 4.9β˜… ON SHOP 

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1987
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  • STORY
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A woman wearing a pink and white gingham check pajama set sits on a bed in a bedroom setting.
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COASTLINE SLEEP BUTTON DOWN IN "PINK GINGHAM" πŸŽ€
$64.00
pink gingham sleep pant
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COASTLINE SLEEP PANT IN "PINK GINGHAM" πŸŽ€
$68.00
A woman wearing a pink and white raglan sweatshirt with 'EAST COAST' printed on the chest, holding the sweatshirt up to show the front. She is wearing white bikini bottoms and sunglasses, standing outdoors near the water at sunset.
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EAST COAST ROLLNECK IN "DUSTY ROSE"
$118.00
A woman wearing a light pink and white striped cropped t-shirt and matching striped sweatpants, sitting on a wooden dock with ropes and water in the background.
Left Right
CAMBRIDGE CROP IN "PEONY STRIPE"
$44.00
A woman wearing a pink and white striped cropped t-shirt and matching drawstring sweatpants stands on a wooden dock by the water at sunset.
Left Right
CAMBRIDGE PANT IN "PEONY STRIPE"
$68.00
A woman wearing a pale yellow short-sleeve t-shirt with a white collar and a horizontal white stripe across the chest, paired with white bikini bottoms, standing outdoors near the water under a clear blue sky.
Left Right
HERITAGE TEE IN "SUNSHINE"
$40.00
Left Right
LABEL MINI SHORT IN "SUNSHINE"
$48.00
A woman with long brown hair wearing a white short-sleeve crewneck t-shirt with a small blue logo on the left chest, paired with dark blue jeans, standing against a light gray background.
Left Right
LABEL BOXY TEE IN "WHITE"
$40.00
Left Right
EAST COAST TEE IN "SAND"
$50.00
A woman wearing a white cropped t-shirt with navy blue and white diagonal stripes on the chest, paired with white drawstring shorts, posing outdoors next to a yellow kayak.
Left Right
HERITAGE TEE IN "CREAM/NAVY"
$40.00
A close-up of a person wearing light blue sweat shorts with a white center stripe and white drawstring, paired with a matching light blue sweatshirt. The shorts feature small white text near the lower left leg.
Left Right
LABEL MINI SHORT IN "HYDRANGEA"
$48.00
Left Right
NANTUCKET ROLLNECK IN "HYDRANGEA"
$118.00
Left Right
NANTUCKET ROLLNECK IN "DOWN THE CAPE"
$118.00
Left Right
LABEL LONG SLEEVE IN "BLUEBELL GINGHAM"
$62.00
Person wearing a yellow hoodie with 'AFTERSUN' text on a plain background
Left Right
AFTERSUN HOODIE IN "SUNSHINE"
$104.00
Person wearing a navy blue hoodie with 'AFTERSUN' text on a plain background
Left Right
AFTERSUN HOODIE IN "MIDNIGHT"
$104.00
Left Right
USA ROLLNECK IN "WHITE"
$118.00
Woman in a white sweatshirt and black shorts sitting on a striped towel by the water.
Left Right
HERITAGE MOCKNECK IN "TAHINI"
$104.00
Left Right
SEAPORT DENIM JUMPSUIT
$76.00
Pink off the shoulder with varsity 1987
Left Right
COLD SHOULDER CREW IN "GRAPE"
$74.00
East Coast yellow oversized tee
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EAST COAST TEE IN "SUNSHINE"
$50.00
Woman wearing a white sleeveless top and shorts with black trim, standing on a city street.
Left Right
EAST COAST CASHMERE SHORTS IN "CHANTILLY"
$52.00
Person wearing a light blue tracksuit with 'Boston' text in a minimalistic setting
Left Right
CITY SWEATPANTS IN "COASTAL DOT"
$84.00
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PUP CARDIGAN IN "AUSTIN"
$28.00
Woman wearing a navy blue oversized sweater with a small logo, sitting on a white surface.
Left Right
BOATNECK THERMAL IN "NAVY"
$62.00 Sold Out
A woman wearing a pale yellow oversized sweatshirt with 'PEACE' printed across the chest and a yellow floral bikini bottom, posing against a clear blue sky.
Left Right
CAPE COD ROLLNECK IN "BUTTERCUP"
$118.00 Sold Out
Left Right
LABEL TANK IN "WHITE"
$38.00 Sold Out
Person wearing a cream hoodie and black cap in an urban setting
Left Right
LABEL HOODIE IN "DOWN THE CAPE"
$84.00 Sold Out
Left Right
COASTLINE SLEEP BUTTON DOWN IN "NANTUCKET STRIPE"
$68.00 Sold Out
Left Right
EASY HOODIE IN β€œDUSK”
$64.00 Sold Out
A person wearing striped lounge shorts with a white drawstring and a matching striped cropped top, shown from the torso to the upper thighs against a plain light gray background.
Left Right
LABEL SHORT IN "SEA STRIPE"
$42.00 Sold Out
Left Right
EASY HOODIE IN β€œLILAC”
$64.00 Sold Out
Left Right
EAST COAST HOODIE IN "SUNSHINE"
$98.00 Sold Out
A woman wearing an oversized navy blue sweatshirt with 'HAMPTONS' printed in white arched letters across the chest, posed against a plain light gray background.
Left Right
HAMPTONS ROLLNECK IN "MIDNIGHT"
$116.00 Sold Out
model in heather gray nantucket zip up
Left Right
NANTUCKET ZIP IN "GREYSTONE"
$120.00 Sold Out
A woman wearing a navy and white raglan sweatshirt with 'EAST COAST' printed across the chest, paired with beige shorts, standing outdoors with a boat in the background.
Left Right
EAST COAST ROLLNECK IN "MIDNIGHT"
$118.00 Sold Out
A woman wearing a red and white raglan sweatshirt with 'EAST COAST' printed in red across the chest, standing outdoors near water and a boat with an American flag in the background.
Left Right
EAST COAST ROLLNECK IN "SOX"
$118.00 Sold Out
A woman wearing a light gray oversized hoodie with 'EAST COAST.’ printed in navy blue across the chest, paired with blue jeans, posing on a balcony with a waterfront view in the background.
Left Right
EAST COAST HOODIE IN "STONE"
$98.00 Sold Out
A woman modeling a cream-colored zip-up fleece jacket with 'HAMPTONS' printed in navy blue across the chest, paired with navy and white striped shorts, against a light gray studio background.
Left Right
HAMPTONS ZIP IN "DOWN THE CAPE"
$118.00 Sold Out
A woman with long brown hair sits on a white ledge wearing a light blue sweatshirt with 'EAST COAST' printed in white across the chest, against a plain light beige wall.
Left Right
EAST COAST CREW IN "COASTAL"
$84.00
A woman with long red hair stands on a beach wearing a light blue zip-up hoodie with 'EAST COAST' printed in white across the chest, with water and boats blurred in the background.
Left Right
EAST COAST ZIP IN "HYDRANGEA"
$120.00 Sold Out
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NANTUCKET DUAL TONE CAMI IN "WHITE"
$38.00 Sold Out
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NANTUCKET TANK IN "WHITE"
$38.00 Sold Out
Left Right
COLD SHOULDER TEE IN "GREY"
$50.00 Sold Out
Left Right
LABEL TANK IN "DOWN THE CAPE"
$38.00 Sold Out
Person wearing a gray hoodie with 'Aftersun Beach Club' text on a beach.
Left Right
AFTERSUN HOODIE IN "STONE"
$104.00 Sold Out
A woman wearing a light blue and white striped pajama set with a zip-up top and matching pants, holding a white teacup in a dimly lit bedroom.
Left Right
COASTLINE SLEEP PANT IN "NANTUCKET STRIPE"
$68.00 Sold Out
A woman sits on a blue couch wearing a matching cream and blue toile-print lounge set with a long-sleeve top and drawstring pants.
Left Right
COASTLINE SLEEP TOP IN "NAUTICAL"
$64.00 Sold Out
Left Right
COASTLINE SLEEP PANT IN "NAUTICAL"
$68.00 Sold Out
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EAST COAST CASHMERE VEST IN "CHANTILLY”
$64.00 Sold Out
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1987 is a female-founded brand rooted in East Coast living β€” from city days to weekends on the coast. Designed for everyday wear and released in limited runs. Each piece is made to feel familiar, dependable, and worth reaching for on repeat.

NEW DROPS: Fridays at 10AM ET.

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WE SELL OUT.

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